Hazel Grace Boob of the Week - McDonald’s CEO Chris Kempczinski Big Arch tasting viral video Thursday March 5, 2026

Transcript

Okay, Alana, seeing as you're pretty proficient with social media, if you had to give someone advice on how their video could go viral, what would you tell them? Well, there's no right or wrong answer - sometimes things go viral for the right reasons, but more often than not, for the WRONG reasons.And a certain CEO of the LARGEST restaurant chain in the world, found that out the HARD way recently. And BECAUSE of it, he's being crowned our Boob Of The Week. Here's GuestAnchor Hazel to explain. I know as a successful woman, I’m supposed to believe in “having it all.” But every now and then, someone comes along and proves that you CAN’T actually have it all. And the most recent person to do that is McDonald’s CEO Chris Kempczinski. Or, as he tried to brand himself in a video that’s gone viral for all the wrong reasons, “Chris K.”By most measures, he has to be considered a success. He’s the CEO of one of the biggest corporations on the planet! But when he tried to be a man of the people by sampling the Big Arch, the fact that he is someone who would NEVER eat McDonald’s under any other circumstances came shining through!There are a couple of unforced errors that really should’ve been corrected. One, that’s been much mocked, is when he calls the burger a “product.” Another is that the box of fries magically gets FULLER about halfway through. And there’s also the small matter that in this entire video, he only actually manages A SINGLE BITE, if you can even CALL it a bite!But forget the execution; making the ATTEMPT was a mistake! Chris K., you're not our buddy, or even a "chef." You're the CEO. We don't need to see you enjoying the quote unquote "product." And if you're going to try to, then actually ENJOY the product.But also, don't call it "the product."Honestly, guy, I’m sure you have many gifts... but has anyone ever complimented you on your CHARISMA?! There's a reason commercials use actors. And hell, if for some reason you really wanted to be in this one, Jack McBrayer could've done you better! They say there’s no such thing as bad publicity... and maybe that’s true here. For all the online mockery, no one’s ragging on “the product.” But for unnecessarily displaying a personality that’s neither Big nor Arch, you, “Chris K”, are our Boob of the Week. For Naked News, I’m Hazel Grace.

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